The Marketing Representative plays a vital role in promoting and selling products or services to target audiences. This position involves developing effective marketing strategies, executing campaigns, and building strong relationships with clients or customers. The Marketing Representative should possess excellent communication skills, creativity, and a deep understanding of marketing principles to drive brand awareness and achieve sales objectives.
Responsibilities:
- Develop and execute marketing strategies to promote software products and services.
- Conduct market research to identify potential customers and their needs.
- Create compelling marketing materials such as brochures, presentations, and website content.
- Manage social media accounts and engage with followers to increase brand awareness.
- Collaborate with the sales team to generate leads and support sales efforts.
- Organise and participate in industry events, conferences, and trade shows.
- Analyse marketing metrics and adjust strategies to optimise performance.
- Build and maintain relationships with clients, partners, and industry influencers.
- Stay up-to-date with industry trends and the competitive landscape.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Proven experience in marketing, preferably in the software industry.
- Strong understanding of marketing principles, strategies, and tactics.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, software, social media management tools).
- Ability to multitask, prioritise, and manage time effectively in a fast-paced environment.
- Creative thinking and problem-solving skills.
- Ability to work independently as well as collaboratively within a team.