Position Overview:
We are seeking a dynamic and results-oriented Digital Marketing to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. This role requires a strong understanding of digital marketing channels, including social media, email, search engine optimization (SEO), and content marketing.
Key Responsibilities:
- Develop and execute digital marketing strategies to drive online traffic to our website and generate leads.
- Manage all digital marketing channels, including but not limited to social media, email, display advertising, and search engine marketing.
- Create and curate engaging content for social media platforms, blog posts, email newsletters, and other digital channels.
- Conduct keyword research and optimise website content for search engines to improve organic search visibility.
- Plan and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Collaborate with cross-functional teams, including graphic designers, content creators, and web developers, to ensure cohesive and effective digital marketing campaigns.
- Stay up-to-date with the latest trends and best practices in digital marketing, making recommendations for new strategies and technologies.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience in digital marketing, with a strong track record of driving results.
- Excellent written and verbal communication skills, with the ability to create compelling content for digital channels.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.